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Twyman, T. (1973a, June 15). Towards widening the range of concepts used in creative strategies. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/towards-widening-the-range-of-concepts-used-in-creative-strategies
Juchems, A. (1971a, June 15). Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media. ANA - ESOMAR. Retrieved May 18, 2024, from
Bessis, P. (1970a, June 15). Market research, marketing decisions and creativity. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/market-research-marketing-decisions-and-creativity
Lohmann, E. (1967a, June 15). Comments on mr. Stapel's paper. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/comments-on-mr-stapel-s-paper
King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/the-relationship-between-researchers-and-creative-people
Williamson and Burdus (1966a, June 01). The co-ordination of the research and creative functions in a large advertising agency. ANA - ESOMAR. Retrieved May 18, 2024, from
Lott, G. (1966a, June 01). The use of Telpex by creative men in an advertising agency. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/the-use-of-telpex-by-creative-men-in-an-advertising-agency
Miller, R. E. (1966a, June 01). The gold cup. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/the-gold-cup
Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved May 18, 2024, from
https://ana.esomar.org/documents/mathematical-models-and-creative-advertising